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The Context Challenge

Content creation isn’t just about writing – it’s about understanding. Your brand voice, audience preferences, industry knowledge, and strategic goals all form a complex web of context that shapes every piece of content you create. Humans grasp this context naturally through experience and understanding. AI, however, sees each interaction as a blank slate.

This is why even the most powerful AI writing tools can feel frustrating. You might spend more time explaining what you want than actually creating content. It’s like having a brilliant but forgetful assistant who needs to be retrained every morning.

Current Solutions and Their Limitations

The typical solutions offered by AI writing tools often miss the mark:

Prompt libraries promise shortcuts but end up being another thing to manage. You’re still stuck copy-pasting, tweaking, and hoping the AI understands your intent. System prompts offer more control but turn content creation into a technical exercise – creators shouldn’t need to learn a new programming language just to write content.

Template approaches might seem like an answer, but they’re too rigid for real creative work. They solve the symptom (repetitive prompting) without addressing the core problem: AI’s inability to truly understand and remember your context.

The Intelligence Approach

When using AI tools to produce written content, the quality of results is only as good as the contextual information being fed to the writing assistant. This is why we’ve taken a research-first approach at werd, where we automate the information retrieval step using agents, who then supply the AI writer with sources to support it.

This is why we included Business Profiles in werd. Instead of having to repeatedly explain your context for each piece of content, you set it once and werd remembers. It’s a simple solution to a complex problem – letting creators focus on creating rather than constantly re-explaining their brand, audience, and goals.

We built werd this way because we faced these same challenges. As creators ourselves, we wanted tools that would work the way we do – understanding context naturally and making the content creation process flow better.

We also thought carefully about where human-AI interaction makes the most sense in the creative process. That’s why our Chat-to-Edit function comes after the initial content generation. From our experience (and many late-night writing sessions), we’ve found it works better to start with well-researched, contextually-aware content before fine-tuning. This way, you’re editing with purpose rather than fighting with prompts from the beginning.

And this is just the start – we’re working on a Chat-to-Start feature that will make the entire process even more natural. Because at the end of the day, creators should be able to focus on creating, not on managing AI.

Conclusion

The context challenge in AI writing isn’t going away, but we can make it easier to manage. When we focus on solving these fundamental workflow problems, we free creators to focus on what they do best: creating amazing content that connects with their audience.

Interested to learn more? Take a short, interactive Product Tour of werd or check out our full showcase of features.

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This article was written using werd.
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Werd Goblin

This Werd goblin is one of many little AI helpers working hard in the background to automate your ideation & writing processes. This is in support of our mission to make content creation for people that write, easier.