“Include a few concise points.”
That’s a real prompt one of our beta users typed into werd’s Chat-to-Edit feature. Seems clear enough, right? Well, our AI stared at those five words like a chef being told to “make it taste good” without knowing if they’re cooking breakfast, dinner, or dessert.
This moment perfectly illustrates what we call the context gap. While humans naturally fill in the blanks with unspoken understanding, AI systems need everything spelled out explicitly. It’s like the difference between telling a friend “make it better” (they know your taste) versus giving instructions to someone who’s never met you.
That’s why we built werd to understand context properly. But here’s something we’re learning: asking users to provide that context upfront through our Business Profile can feel like a lot. Today, we want to share why bridging this context gap matters, what we’ve learned from our users, and how we’re working to make it easier.
The Hidden Language of Context
Most of what we understand in conversations isn’t explicitly stated. When you ask a colleague to “make the intro more engaging,” they understand what you mean because they know your company, your audience, your style. They fill in the gaps with shared knowledge and experience.
AI systems, however, are fundamentally built on explicit instructions. They’re like computers at heart – they follow precise commands and can’t naturally pick up on unspoken cues. Every piece of context needs to be clearly stated, every assumption laid bare.
This creates an interesting challenge. While we’re working toward AI that can understand implicit context (imagine tools that truly “get” your style without explanation), we’re not quite there yet. So how do we bridge this gap?
Learning From Our Beta Users
The “include a few concise points” example taught us something important. Without context, even seemingly clear instructions can lead to vague or misaligned outputs. But when we knew the user’s business, their audience, and their content goals (all provided in their Business Profile), we could transform that simple request into something much more specific:
“Revise the article to include 3-4 key points that highlight the benefits of sustainable packaging for eco-conscious retail customers, maintaining the brand’s professional but approachable tone.”
See the difference? The explicit context helps our AI understand exactly what “concise points” should look like for this specific user.
Why Context First Matters
This brings us to the Business Profile – that detailed setup process that some users skip (we see you! 👀). While we’re working on making this step smoother, we want to explain why it matters so much.
Think of the Business Profile as teaching werd about your world upfront. Instead of having to explain your brand, audience, and goals every time you create content, you do it once. This context then informs everything:
- How werd generates content ideas
- Which topics it suggests
- How it adapts tone and style
- What research it prioritizes
Without this context, you’d need to provide detailed instructions every time – like having to describe your restaurant’s style and cuisine to a new chef before every dish.
Making It Work Better
We’re constantly learning from how people use werd.
Some insights we’ve gathered:
- Users who complete their Business Profile get more relevant content suggestions
- Detailed profiles lead to better first drafts
- Context helps werd maintain consistent brand voice across different content types
But we also know the current process could be better. We’re working on:
- A more streamlined profile setup
- The ability to build context gradually
- Better ways to update and refine your profile
- Options to skip parts while still providing essential context
Bridging the Gap
While AI still needs explicit context to work well, tools like werd can help make this process feel more natural. Our goal is to handle the technical side – converting your natural way of working into the explicit instructions AI needs.
Think of it like having a really good translator who knows both languages. You speak naturally, and they handle converting that into something AI can understand perfectly.
What’s Next
We’re committed to making werd better at understanding how you work. While we can’t eliminate the need for context entirely (at least not yet), we can make it easier to provide.
We’re exploring ways to:
- Learn from your content preferences over time
- Gather context naturally through conversation
- Make profile updates more intuitive
- Better explain how context improves your results
The future of AI tools isn’t about making humans adapt to how machines work – it’s about making machines better at understanding how humans naturally communicate. That’s what we’re building toward, one feature at a time.
Have thoughts about the Business Profile or how werd could better understand your needs? We’re working on making the setup process smoother and more intuitive. Try werd today and help us shape how AI tools understand creators.
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